Yana Stoencheva
Abstract: The current study is dedicated to uncovering opportunities for optimizing the work of real estate brokers. Some reasons for skepticism are discussed, as well as the successes already achieved. On the basis of experience in the country and abroad, generalizations are made and proposals are substantiated for the typical areas of the work of brokers, in which artificial intelligence can be implemented most quickly, fruitfully and in sync with the experience of brokers without endangering their jobs. An experiment was conducted to create a customer profile using artificial intelligence using information from answers to questions asked by the broker in the form of a questionnaire created by us. The experiment definitely gave an encouraging result.
Key words:residential real estate broker; artificial intelligence; customer profile; choice; satisfaction.
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